Email open rate and click-through rate continue to decline everyday. There are strategies that can be used to increase your email open rate and click through. Today, institutions adopt online marketing to obtain their business observed. This is the best system to communicate with individuals.
It is a succeeding marketing achievement that is more quality efficient than conventional marketing media such as T. V., stereo, & other articles.
Email advertising is a good channel to build a detailed relationship with the customers and promote an item or service. Every customer who buys from you will be having an email address and it’s much more reliable than a physical address and it will probably stay with them for years.
But marketers have to be very keen about this marketing campaign because most emails may have been opened by a great number of audiences, this actually is a good sign, but what is far better than the emails being read are the click- through rates generated from interested email recipients.
Strategies to Increase Email Open Rate & Click Through Rate
Gaining a high click-through rate is really very challenging and there are actually tips on how to escalate the number of clicks your email marketing campaigns could achieve:
1.) The very first thing that online businesses should focus on is about the improvement of the email open rates before recipients could actually visit the business page. Some of the very vital elements to achieve high email open rates are:
- Writing a captivating or attention-grabbing subject lines for the email will compel recipients to click on because of the interesting subject indicated in the email.
- Keeping the email list well-targeted is another essential thing.
- Send people emails or newsletters that they are interested to read about; great and highly-optimized content would create a strong impact on recipients.
2.) Based on recent studies that being able to integrate a social sharing option could rev up click-through rates by as much as 30% and add more social sharing option would greatly generate more than 55% click-throughs from email marketing campaigns.
The rationale behind this concept is that the actual recipient might not be interested initially, but by adding social sharing options they would be able to share the current perks and promotions about your business to some of their interested friends.
3.) Go straight to the point and avoid misleading words or generic links like “Our Facebook Page” or “our Social Media Page” when you can indicate the actual name of your business’ social media page in the emails.
This will avoid confusion for the recipients of the email marketing campaign ads and recipients would have a much clearer idea where you are leading them to.
4.) Each email campaign should always be targeted; this simply means that email campaigns should not be flooded with a lot of links. Email marketing campaigns will be more effective in directing recipients to a specific place by using a specific link in every email they send.
5.) Perform some A/B Testing in your email marketing campaigns to ensure that your emails are being utilized to effectively bring in some click- through and escalate the rate.
Remember that the higher the click-through rates reached, the better the chances there are for customer engagement; this will help maximize the online business’ potentials to improve the sales rate as well as the profit.
Email marketing is one of the majorities of tried & trusted inbound marketing strategies available to the business proprietors. This is best medium to show the customers that you simply care about them and want to work with all of them.
RECOMMENDED RESOURCES FOR EMAIL MARKETING:
Aweber: Is used to beautiful and engaging emails in few minutes. Trusted and used by over 100,000 members.
InfusionSoft: Is known for its power of system email automation. Helping businesses for over 15 years & trusted by over 130,000 users.
Converkit: Makes segmenting your email subscribers into groups that get contents specific to them much easier.
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